Sacha Baron Cohen denies Borat "set-ups"

Borat star Sacha Baron Cohen has slammed the persistent allegations that his character interviews are set-up, insisting that all of his subjects are convinced he's for real.

Following the phenomenal success of of Cohen's last movie; "Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan", which was released last year, Sacha has been plagued by rumors that his bumbling personas are revealed to the public before the cameras starts rolling.

But, he says, "I can tell you that none of them know what's coming. They all think they are being interviewed for a very serious show and none (of them) think it's a joke.

"The rule is I have to make them believe within a minute that they are dealing with a moron.
"They see me coming in the door dressed like Ali G (another of his infamous characters) or Borat and I'm holding the camera. And I walk in with our director who is a handsome guy. And they assume he's the one who will be interviewing them.

"And then when they realise it's me, their mouths drop. When I leave them they're thinking, 'That guy was incredibly stupid,' or 'That guy was incredibly naive,' or 'That guy was incredibly gay.' None of them think, 'Hey, I was part of a comedy show!'"