Paris Hilton snapped up by jewellery company

A new jewellery company have snapped up Paris Hilton for their new fashion range. Damiani Jewellery are to launch the new 'Bliss' range which will target a younger market with the priced products ranged between $60 and $3000, in which the hotel heiress will promote.

"It's an honour to be part of this campaign," Hilton told E! Online. "I love fashion, and I love diamonds."

The company's vice president Silvia Damiani added: "She's perfect. It's our young and our very fashionable line."

Damiani have also been home to stars like Brad Pitt and Gwyneth Paltrow in the last few years.