Elizabeth Taylor jewelery company sees shares plummet 92%

A company that uses the name of Elizabeth Taylor to sell jewelery has seen its shares plummet 92% since mid-2005.

The shares of House of Taylor Jewelry recently traded at 60 cents - valuing the West Hollywood company at $29 million.

In 2005, House of Taylor Jewelry had a capitalized value of $279 million. In just two years House of Taylor Jewelery has seen its value drop over $250 million.

The firm sells higher-end jewelery under the brands of two well-known celebrities - legendary actress Elizabeth Taylor and former supermodel Kathy Ireland.

The pair, who are not board members, own shares in the company, along with members of the Ambramov family.
Elizabeth Taylor is involved with more successful business ventures.

She has launched three perfumes since 1987, 'Passion,' 'White Diamonds,' and 'Black Pearls.' Together they earn an estimated $200 million in annual sales.

In 2006, Taylor celebrated the 15th anniversary of her White Diamonds perfume, with news that it is one of the top-10 best selling fragrances for more than the past decade.

In October 2007, Dame Elizabeth Taylor won a legal battle over a Vincent Van Gogh painting that was in her possesion, when the US Supreme Court refused to consider a legal suit filed by against her by four persons, claiming that the artwork belonged to one of their Jewish ancestors.