Paris Hilton to launch her own brand of champagne

Paris Hilton is to have her own brand of champagne, a US website has revealed.
Hilton, 26, has created the new line of champagne for spirits giants Rich Prosecco, according to the celebrity website.

The new alcoholic drink will be unique in that it will come in a can rather than in a bottle.

The Simple Life star recently shot an ad campaign for the booze company and can be seen crawling on all fours through the Mojave Desert - wearing nothing but gold paint.

Paris Hilton's Rich Prosecco champagne will be launched in Berlin tomorrow (12 November) and is expected to debut in the US next year.

The new launch comes as Paris has curbed her party ways, following her 23 days in jail in June 2007 for violating probation on a previous DUI charge.

The model/actress/singer/entrepreneur is now regularly spotted on nights out with a driver and has become a responsible drinker.

Paris is no stranger to endorsements. Hilton helped design a collection of purses for Japanese label Samantha Thavasa and also a jewelry line for Amazon.com.

The star has also launched a number of perfumes, including fragrances for men. Her most recent perfume called Can-Can hit the shops in October 2007.