Simon Cowell doesn't need cheesy chat-up lines

Millionaire music mogul Simon Cowell believes that he doesn't need to bother with cheesy chat-up lines - because he can just smile and the ladies just come running.

The 48-year-old 'X Factor' judge who flirted outrageously with Aussie singer Dannii Minogue on the TV talent show, says that just one flash of his pearly whites is enough to send women into a frenzy.

"I don't need to use chat up lines,' he says. 'I just look at a girl and smile, and if she responds that means she's interested."

But while Simon - who's worth a reported $200 million admits he's a bit of a smooth talker, he says he can't bear all the lovey-dovey stuff that comes along with relationships.

"I suppose I'm a bit of a flirt," he tells Britain's Sunday Mirror newspaper, "But I just enjoy the company of women.

"But I don't do romantic. I don't do roses, and I cringe at the thought of Valentine's Day."