Kim Kardashian poses for BONGO

Reality TV star Kim Kardashian is showing off her famed curves as the new face of BONGO clothing.

Kardashian, who is best known for her steamy Playboy shoot, appears in a string of playful poses for the label.

Kardashian joins the likes of Vanessa Minnillo, Nicole Richie and Rachel Bilson as BONGO models. "This is a fun, young, fresh campaign and I am honored to be a part of it," she said.

"What I am excited about is how Bongo jeans fit. They hug my curves in all the right places."

Also appearing in some of the shots are Kim's younger sisters, Kylie and Kendall Jenner.