Jenna Jameson strips off for PETA

Sexy Jenna Jameson is the latest star to strip off in the name of animal rights.

The retired porn star donned sexy underwear for the latest ad for PETA - encouraging people to forgo leather for its fake counterpart "pleather".

The cheeky headline for the racy ad is "Pleather Yourself" - with the added comment: "Discover the pleasure of pleather."

"I've worn a lot of pleather in my life," says Jenna, "Anybody who knows me knows that I've kind of lived half my life in it.

"I love the idea of having choices outside of leather.

"The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom - then please explore the pleather side."

Jenna follows in the footsteps of Eva Mendes, Alicia Silverstone and Dita Von Teese who have appeared in ads for THE People for Ethical Treatment of Animals (PETA).