Victoria Beckham to launch a line of baggy men's jeans

Victoria Beckham is to launch a line of baggy men's jeans.

The former Spice Girl said she will release the new collection in August. And she said the jeans will be baggy - because she can't stand the skinny look on men.

She said: "I think guys should wear jeans big and baggy, with a big pair of boots or flip-flops-exactly how you see David when he's out in his jeans and T-shirt.

"Do not pull them up tight and have your bulge showing. Let it hang!"

The jeans will come out as part of Beckham's dVb label. She told men's fashion website DNR: "These are not skinny jeans. They are what I call proper men's jeans.

"If you are a man that likes really skinny jeans, very fashiony, this isn't really the line for you. I didn't want anything too tight around the crotch.

"That really repulses me. It might be fashionable, but you are not going to get that from dVb."

The jeans, sourced in Asia and Morocco, will retail from $220 to $285 USD, she said. They are expected to be sold in select high-end retailers in the States.

The women's denim collection is currently carried in about 600 doors globally, including Saks Fifth Avenue, Maxfield, Kitson, Harvey Nichols, Selfridges and Colette.

Beckham, the creative director of the brand, went on: "I've used the best Japanese denim, and I think I've created a fit that is very flattering and very comfortable.

"I'm a complete control freak and I want everything to be perfect. I'm not doing a Britney Spears and just putting my name on something and saying, 'Sell this perfume.'

"This is a real passion of mine. People think all I do is go shopping like a miserable cow, but, in actual fact, I work bloody hard."

The 33-year-old, who has no formal design training, previously worked on a co-branded denim line with Rock & Republic for several years. And she said husband David was the perfect sounding board for her ideas.

She added: "I ask him what he likes and dislikes about certain jeans.

"When I get the prototypes, I try them on him. He says they are the best-fitting jeans he's ever had."

The dVb brand - an acronym for David and Victoria Beckham - is a partnership between the Beckhams and 19 Entertainment Ltd.

The London-based company was founded by Simon Fuller, and produces American Idol, created the Spice Girls, and manages the careers of singer Kelly Clarkson and fashion designer Roland Mouret, among other diverse clients.

She continued: "I've been very careful with the branding and I've kept it a little smaller on the men's collection. I've stripped off my name and it's just a subtle logo. I think women will pick up on it - I do a lot of shopping for David, for example. My biggest challenge is making people aware that the brand is out there.
"I'm so grateful to the fashion industry for giving me an opportunity.

"I've got a long way to go. It's a great big ladder and I'm right at the bottom, but this is what I want to be doing 20 years from now."