P. Diddy to launch a celebrity chauffeur service

Rapper P. Diddy has revealed plans to save hard-partying celebs from DUI shame by launching a car service to get them home after big nights out.

The mogul is setting up a chauffeur service for tipsy A-listers.

It comes after a string of celebs were busted for getting behind the wheel while drunk or on drugs.

Stars including Lindsay Lohan, Mischa Barton and Nicole Richie are among high-profile DUI arrests.

But Diddy, who recently signed a reputed $100 million deal to promote Ciroc vodka, wants to do his bit to make sure big names get home safely.

His rep told Us magazine: "After partnering with Ciroc vodka, he wants to make sure everyone's partying responsibly."

Diddy says his campaign goal is simple - "making sure nobody gets arrested".

The shrewd star has recently told how he is focusing on his acting career and plans to move to Hollywood. But his latest venture shows he still has an eye for a business opportunity.