Victoria Beckham's dVb denim range has not been dumped by L.A. boutiques

Victoria Beckham's dVb denim line is still available in L.A. boutiques Kitson and Fred Segal, despite reports it had been dropped due to "poor sales and complaints about a lack of promotional work".

Kitson owner Fraser Ross blasted the rumors -- originally published by Britain's News Of The World newspaper -- and insisted they are "fully committed" to the collection.

"The rumors are ridiculous — Kitson is extremely proud to be selling dVb by Victoria Beckham," Ross tells New York magazine. "We are fully committed to the dVb collection and our customers and Victoria's fans ask for it daily.

"I've seen next season's collection and I can't wait to get it in-store, especially the new dVb men's collection, launching in September."