Daniel Craig Decided Bond Film Name

Monday, September 29, 2008

DANIEL CRAIG chose the name of the forthcoming JAMES BOND movie QUANTUM OF SOLACE – because he didn’t want a grisly title with “death” in it.

The British actor rejected several potential names during a brainstorming session with producers – before insisting they go with the title of a short story by Bond creator Ian Fleming.

And he is adamant it was the right move – even though some movie critics have panned the name.

Craig tells Britain’s GQ magazine, “I was involved in making the decision. Names were coming out, some ludicrous stuff was going back and forth – I can’t remember exactly, but you know the sort of thing: ‘The Blood On Your Face’.

“I knew I didn’t want ‘death’, ‘die’, ‘bleed’ or any of those things in the title.”

But the actor admits that in the great tradition of Bond movies, the film’s title is often meaningless.

He adds, “As soon as it came out, people were saying, ‘Ooh, it sounds like Harry Potter’. No, it’s Quantum of Solace. I was saying, ‘It’s a Bond title!’

“The name of a Bond film is not about anything. Live And Let Die? Octopussy? What does it mean? It means very little.”


  • Nick

    “The name of a Bond film is not about anything? Live and Let Die? Octopussy? What does it mean? It means very little.” – Daniel Craig

    Well, Octopussy was the main female lead. Goldeneye was the name of the WMA. Goldfinger was the bad guys name. Dr. No was also a bad guy. The World is Not Enough is exactly what the two bad guys wanted. Die Another Day was about Bond living through the torture inflicted by his captors. The title of the movies also provides the basis for the theme song and considering that the song for the current movie is called Another Way to Die, it would have made sense to name the movie the same thing. But, the song sucks and I am as impressed with the trailer for QOS as I was for Tomorrow Never Dies so I don’t expect much.

  • Anonymous

    Unfortunately Daniel, you expected people (critics in particular) to be as perceptive as you are, and most of them are not, which is why cinema-goers were split in two; those who loved the title and those who simply did not understand it, and where you were coming from. Pick something simple next time…play to the lowest common denominator (critics), it’s safer ;-)