Posted by Adam

Saturday June 13, 2009

Reese Witherspoon is expanding her business empire — she’s launching her own range of perfume for Avon.

Inspired by the Reese’s childhood, the fragrance will be called In Bloom by Reese Witherspoon and will feature the floral scents of gardenia, magnolia and jasmine.

“In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese.

“We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.”

“In Bloom is indicative of where I am in my life today,” she adds.

“I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling it’s very sensual, very romantic and alluring.”

Reese’s new Avon scent will launch in November this year.

Tags: reese witherspoon