Follow us on Twitter: twitter.com/showbizspy

BRUCE WILLIS LAUNCHING HIS VERY OWN “MANLY” COLOGNE

Posted by Adam

Wednesday July 7, 2010

Bruce WillisBRUCE Willis wants the world to smell like him — he’s launching his very own cologne!

The fragrance — simply called “Bruce Willis” — is part of a collection which includes hair and body wash, deodorant, and aftershave balm.

Its ingredients include grapefruit, pepper and vetiver.

The Die Hard actor teamed up with LR Health and Beauty Systems to develop the fragrance.

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world,” said a spokesman for the company.

“The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun,” Willis said in a statement.

“The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”

Willis, 55, recently revealed he’s trying to build his own “little kingdom”.

“I think the longer you stay working in this industry, everybody finds their own little niche and you can build your own little kingdom, your own little world,” he said last month.

“You get to do certain kind of films and occasionally something different. Some people never make the cut, some people fall off.”

Bruce Willis, Emma Heming

Bruce Willis, Emma Heming
◄ Back
Picture 1 of 3

Tags:

See also:

Share This Post

  • Jersey Bear

    Bruce should call it “The Grove”

  • BRUNOWILIS

    Nah….. it should be called the “Hudson Hawk”

  • D

    Hair Products, are we guarenteed results like his…maybe should have not put his name on a hair product!

  • randall caporale

    shoulda called it: eau d’Nakatomi Plaze

  • papi culo

    LR Health and Beauty Systems is a MultiLevel Marketing Company.

  • dj

    Should call it D’emi

  • papas

    Whatever name it is called,i want to spray one even now cos it will make me feel like a superstar.willis, much luv.Ya fan 4rm NIGERIA aka naija.

  • http://hotmail Bren

    Please…….his name on a hair product? It’s a little too late for that Bruce. But the cologne might sell.

  • Jaja

    You go Walter! We want to ‘sniff’ you!! ;P

  • Mr. Boch

    Mr. Willis can do whatever he wants, but how does smelling like another person make him “unique” or and “individual”? It seems to me that the man who actually makes an effort to have a pleasing scent is probably interested in smelling like himself.

  • guns4roses

    NO! his fragrance should be called “Bald de la action stah”
    much love from california! whats tha biznass?