Beyonce and Jay-Z to Trademark Blue Ivy

Thursday, February 9, 2012

BEYONCE and Jay-Z have applied to make their daughter’s name ‘Blue Ivy’ an official trademark.

The couple — who became parents in early January — made the application after learning that the U.S. Patent and Trademark Office had already turned down two applications to use the name ‘Blue Ivy’.

Fashion designer Joseph Mbeh applied to trademark ‘Blue Ivy Carter NYC’ on January 11, just four days after the baby was born and wanted to sell a range of children’s dresses, skirts and underwear. A second application was made on January 20 for ‘Blue Ivy Carter Glory IV’ to use on a line of fragrances. Mbeh has since apologized for attempting to trademark the name.

Meanwhile, it’s been claimed that Bey and Jay have two nannies on call at all times, which makes for a total of six nannies for little Blue Ivy Carter.

“Beyonce wanted to make sure that her daughter has the best of care,” a friend of the singer tells In Touch Weekly magazine.

“Her diaper is changed every hour.”

“Jay-Z bought her diamond earrings and a platinum baby bracelet.

“Even her bottle has pink sapphires on it.”