RACHEL Zoe is becoming stale!
The fashionista’s once-popular show, The Rachel Zoe Project, is in a downwards free fall during its fifth season, losing near on 40 percent in the lucrative 18-49 demographic.
Zoe’s show had an audience at the start of the season of 850,000 — but by week two had nosedived to 651,000.
“So far this season [The Rachel Zoe Project] is trending down — 30.32% for total audience and a larger –36.36% in the important 18 to 49 year old demo,” according to Bravo Ratings.
Zoe’s former assistant turned reality show adversary, Brad Goreski, isn’t faring much better than his ex-employer when it comes to viewer popularity –his show, It’s A Brad, Brad World, is in a ratings free fall also. The show, now in its sophomore season, suffered a near 30 percent drop in viewers from the first to the second episode.
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