One Life to Live: Oprah Winfrey Uses Her Network to Revive Struggling Shows!


Friday, June 28, 2013

"Beyonce: Life is But a Dream" HBO New York City Premiere -ArrivalsOPRAH Winfrey is stepping in to save One Life to Live and All My Children.

The programs were revived online after ABC dropped them in 2011, citing low ratings and high production costs.

In a bid to boost daytime ratings, Oprah’s television network, OWN, will air the first 40 episodes of each show for a limited 10-week run this summer

“For 2 years u posted, tweeted, Facebooked me..I heard you,” Winfrey said of the news on Twitter. “Starting 7/15, we’re having a summer fling w/ the soaps!”

Fans begged Winfrey to big up the two struggling shows after they were canceled in 2011, though the 59-year-old mega-mogul said at the time that the declining ratings would make it impossible for her new network to support them.

“These shows have proven to be very popular with a significant, loyal fan base, not to mention Oprah herself is a big fan,” OWN President Erik Logan said in a statement.

“Many of our viewers across numerous platforms have expressed their passion for the soaps so we are especially excited to air this limited engagement on OWN.”

The two shows will begin airing on OWN July 15 at 1 and 3 p.m. on weekdays.


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