News at Ten resurrected on ITV1 with Sir Trevor as host
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ITV’s most popular news brand since its launch over 50 years ago, News at Ten, has been resurrected from the grave to take centre stage in a new shake up from Executive Chairman Michael Grade.
The flagship news programme which was part of ITV’s archive of quality programming since 1967 was axed in 1999 in a controversial move to let a feast of movies, sport and feature length dramas introduce themselves.
However, after bad ratings for the news programme (now at 10:30), the British company had to re-think the situation. The new programme will be presented by Sir Trevor McDonald with new girl Julie Etchingham, previously on Sky News.
An ITV insider revealed to The Mirror: “We’ve been campaigning for years to get News at Ten back to its home. Better late than never. This is a huge boost for ITV”.
So, the sleeping giant returns, but it isn’t so much of a surprise, as Executive Chairman Grade revealed to the Guardian in March that moving the news was a “shocking mistake”, adding that “it damaged ITV more than anything”.
