Fern Britton could be axed as the face of Ryvita after she confessed to having surgery to help her lose weight.
The cuddly TV host, 50, is paid £200,000 to star in ads for the health food crackers.
She amazed fans after she rapidly slimmed down from size 22 to size 16 — claiming it was down to exercise and healthy eating. But she was forced to admit she had a gastric band fitted to control her food intake.
An advertising industry insider now says Britton faces losing her lucrative contract.
“Ryvita won’t be happy — they can’t have their band tainted by a lie,” said the insider.
And one diet expert said, “The gastric band is effective but drastic, a last resort. Fern should have told us — it’s nothing to be ashamed of, but it’s wrong to mislead people.”
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