Crow's Designer Dreams Become Reality

By WENN, August 11 2008

Rocker SHERYL CROW was inspired to design her own fashion line so her friends could buy affordable clothing.

The All I Wanna Do singer launched her new denim-based budget collection, Bootheel Trading Co. By Sheryl Crow, last week (07Aug08).

And Crow didn't have to go far to gain inspiration for her line - she simply looked to her own wardrobe.

She tells People.com, "I have an incredible amount of vintage that I've collected over the years.

"My style is very Americana. I gravitate to pieces that are American by nature, either western or Depression-era.

She adds, "I do almost everything in jeans, except sleep. Denim has become so high-priced as of late. My friends back home don't want to spend $250 (GBP125) for a pair of jeans. I want them to be able to walk into a medium-priced store and be able to afford a cool pair of jeans for less than 100 bucks (dollars)."

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