Franco Fronts Gucci Fragrance Campaign

August 18 2008

SPIDER-MAN star JAMES FRANCO is the new face of Gucci's men's fragrance.

The movie hunk has signed on to front Gucci by Gucci's new TV ads, in which the brooding star wanders through rooms in an empty hotel.

The new ad features singer Roisin Murphy covering Brian Ferry's Slave to Love.

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