TAG: EVENT PROMOTION

EXCLUSIVE: TOP EVENT PROMOTERS MOVE FROM TRADITIONAL ADVERTISING TO SOCIAL MEDIA INFLUENCERS

The internet has over time almost made traditional marketing a thing of the past, much like the abandoned factories in Detroit. Showbiz Spy interviewed some of the top event promoters from all over the world about how the advertising arena is changing. The one that stood out to us was of course the largest in the industry Live Nation. Live Nation: "It really comes down to your audience... if you are trying to target people in the age group of let's say 21-35 years old via traditional marketing like (newspaper, television, billboards and radio) you are simply wasting your time and...

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